puchala design
I’m Anna – a senior product designer & facilitator. Having data based approach I’m the users’ advocate and business’ ally.
My mission is to help people grow.
about me
With 7+ years of experience in UX design, I’ve partnered with a diverse range of organisations to solve complex design challenges. Along the way, I’ve developed a holistic approach that balances user needs with business goals, while expanding my skillset to include business analysis, product strategy, and project management.
As a proactive collaborator, I thrive in cross-functional teams, advocating transparent communication and fostering a culture of continuous improvement. I’m passionate about driving meaningful outcomes – crafting seamless, user-centric experiences that deliver value, and empowering my colleagues through knowledge-sharing and internal initiatives.
Privately, I’m a passionate traveler exploring the wonders of this beautiful planet.
Based in Sydney.
how I add value
End-to-end UX Delivery
Leading comprehensive design process for financial and accounting compliance systems, creating intuitive user experiences from complex regulatory requirements and technical constraints.
Process Optimisation
Redesigning internal business workflows, streamlining operations while maintaining regulatory compliance through user-centered design principles.
Growth Focus
Proactively challenging the status quo, driving continuous, data-informed iterations to improve user experience, accelerate delivery, elevate quality, and foster ongoing innovation.
Cross-Functional Collaboration
Working closely with software architects, product owners, and developers to balance user needs with technical feasibility in complex system environments.
Research & Workshops
Conducting user research, usability testing, and stakeholder workshops to validate design decisions and ensure solutions meet both user and business requirements.
Design Mentorship
Mentoring junior designers and establishing design processes that improvs team collaboration and design quality.
contact
Let's connect on LinkedIn